📍 Clara, 32, Paris — “I was tired of never smiling with my teeth showing.”

In 2023, Clara works in events in Paris. Always smiling, always in contact with people.

But behind this energy, a discomfort: teeth that lack shine, despite impeccable hygiene.

She tries several products: strips, LEDs, kits…

Too aggressive, too chemical, too restrictive.

Nothing fits into his daily routine. And above all: no product is suitable for sensitive teeth.

📍 A very simple idea: a pen, like a beauty gesture.

Clara imagines a product as simple as a lipstick:

➡️ a pen format,

➡️ natural ingredients,

➡️ a gentle formula,

➡️ and fast results.

With partner laboratories, it works on the ideal formula, without pure peroxide, without LED, without pain.

📍 MUMOVA™ was born.

A sweet, feminine name, inspired by the word “murmur” and “movement” — because a smile is the most alive thing.

Launched in 2024, the MUMOVA™ Express Whitening Pen is adopted by thousands of women in France.

Today, It is on its way to the largest pharmacies in the country, to be ever closer to those who need it.